What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.

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Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

I listened to the audiobook version with Sally Hogshead herself readingand it was solid — although I have to admit that I’m probably biased considering I work in marketing. The material was redundant at times and I felt the author was trying to sell captivwtion on joining her website. As a world-renowed brand consultant and speaker she outlined her fascinating ideas for companies, professionals xnd persons in the book Fascinate.

Use a highlighter – make notes as you read. English Choose a language for shopping. The core Curious what the seven sevn are? Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire.

Jul 03, Frinzy Zulkarnain rated it liked it. Fascinate, Revised and Updated: W How bad is this book – I wish there were 0 stars.

See all customer images. Write a customer review. This book is all ajd and no real meat or bone. Jul 12, Mary Louise rated it it was amazing Shelves: As I continue moving into marketing — as opposed to dragging my feet and whining that life as a working artist is captivatikn enough, thank you — I’ll keep the seven fascination triggers in mind. East Dane Designer Men’s Fashion.

I had hoped for a book about marketing and personal branding, since this is relevant to both my annd and a few of the side projects I’m developing.


Sep 20, Payam rated it liked it. She just coined a new buzzword “fascinate” to make the book look “something new”. Your brain will be on fire with ideas that are relevant to your business.

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Books | How to Fascinate

Sally does a good job reading her book and weven lots of tidbits, asides, and additional information. Brush your teeth, comb your hair, smile, dress re Opened this book expecting to be enamored by the secrets to transform my brands to Pied pipers and their armies of crazed zombies. It is painfully obvious that her marketing ideas, while somewhat interesting, were thickly padded to make a sellable product for the general public. And it all starts with seven universal triggers: Second, develop new messages to attract consumers using the seven ingredients of fascination to differentiate yourself from your competitive set: Customers who viewed this item also viewed.

Mar 01, Adam rated it really liked it. We each exhibit a unique and consistent pattern of stress signals. What triggers fascination, and how do companies, people, and ideas put those triggers to use?

The question is, are you using the right triggers, in the right way, to get your desired result? How the World Sees You: I need to use those more to my advantage to become a trivgers leader and to create even higher quality of work.

The author, Sally Hogshead, does a great job of weaving entertaining stories into this book.

Fascinate: Your 7 Triggers to Persuasion and Captivation

persuasino To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply fascinxte patterns for why, and how, we become captivated.

Some fascinations last only a heartbeat, while others last beyond a seventy-fifth wedding anniversary. Apr 16, Lauren Head rated captviation really liked it.


Hogshead reveals why the Salem witch trials began with the same fixations as those in “Sex and the City. While I understood the basic psychology of the majority of her triggers; I didn’t fully understand, or sometimes even recognize, their origin.

Your company’s business style? To see what your friends thought of this book, please sign up. Please try again later. And the above mentioned triggers are quite informative when you really think about it. Ads that fascinate, captivate attention and create attachment, display six golden hallmarks:.

Once you know what makes you valuable to others, you’re more authentic and confident, and more able to make a positive impression. Amazon Second Chance Pass it on, trade it in, give it a second life.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics

Dec 14, Charmin rated it really liked it Shelves: Sally isn’t judging you, just giving you a way to see yourself as others do.

Sorry, stop and think about this statement. You should only enjoy it as a casual read, and simply enjoy the case studies she mentions.

I assumed that it would be a facinating book. Get fast, free shipping with Amazon Prime. And by activating the right triggers, you can make anything become fascinating. It’s all about asking people what does and does not “fascinate” them in different arenas their boss, their spouse, etc.

Written by another author this could have been just another paperweight. Admit it, your mental images brought a smile to your face as you read this list. Check the simple 4 question self-evaluation survey below in the appendix — to find out if you too need the elixir of fascination….